A brand exercise featuring the iconic live music venue The Jazz Café in Camden Town, London. The challenge was to develop an event name and poster series for an eclectic evening mix of Hip Hop, Soul, Jazz, Deep House and Funk music.
Solution: An abstract interpretation of audio sound waves became the focus of the series. The element of line provided an expressive organic theme that visually suggest movement, form, emotion and the rhythmic beauty of music.
An exercise featuring the iconic live music venue The Jazz Café in Camden Town, London. The challenge was to develop an event name and poster for an eclectic evening mix of Hip Hop, Soul, Jazz, Deep House and Funk music.
Solution: Pulling design elements from the Pop Art Movement. The art of dance was interpreted using color, line and pattern to visually suggest movement, form, rhythm and emotion.