The WOC committee was in need of a unique brand identity to represent their inaugural Las Vegas “Womxn of Color Arts Festival.” The goal was to create a platform to promote engagement, awareness and cultivate womxn of color in the theatre and arts industry. The festival also provided emerging womxn of color in theatre and arts an event to showcase their talents.
I worked closely with WOC organizers to develop a unique graphic identity system that would represent the spirit and essence of the event. The inspiration for the logo came from the majestic mountain ranges surrounding Las Vegas. The skyline is symbolic to the city and natural in its desert elements, including colors that range from red, brown, black, orange, yellow, pink to purple. Pulling from this natural inclusion of color, the concept uses the element of form, particularly the abstract mountain skyline as a visual interpretation of the many talented womxn of color that make up the city of Las Vegas.