Product strategy | Ideation | UX Research | UI Design | Information Architecture | Prototyping | User testing | User and persona development | User taskflow
Support to Succeed
Problem:
Navigating the first step to success as a designer can be overwhelming. According to Niche.com, the national graduation average for thirteen of the lowest performing 4-year design colleges in the United States is 49.77%.
Competitive analysis, strategy and research:
Included audience interviews, SWOT & PEST analysis, competitive analysis, competitive matrix and mood boards
This MFA thesis focuses on education technology as a support tool to student success and academic readiness, prior to enrollment. Mykikstart™ is a responsive website tool for college-bound design students ages 17-25. The site is the missing link to success for students who may be unsure about their academic success in design college. Using a laptop or mobile device, students will be able to live chat with an industry professional, sample assignments to discover and gauge skills, and take a short 5 question quiz to check readiness and to get a jump on classroom success early.
Photo credit: Julia Vinci, Unsplash